Sep 21, 2021

DAZN in advanced talks to buy BT Sport

DAZN, the sports streaming service owned by billionaire Sir Leonard Blavatnik, is in advanced talks to buy BT's sports business. The streaming company would net high-profile English Premier League games to bolster its fledgling UK business as well as rugby union, some cricket rights and niche sports including Australian Rules Football if it takes over the BT unit. Kevin Mayer, chair of DAZN, told a media conference last week that the streaming company would ultimately "Love" to have rights to the Premier League and that it was "Possibly" interested in acquiring BT Sport which he described as a "Great business". BT could still opt to partner with another player on sports broadcasting or keep the business in-house. BT proved to be the most formidable competitor to Sky in sports broadcasting after investing more than £2bn to take the fight to the media company.

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