Sep 9, 2021
Facebook accused of allowing sexist job advertising
In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses were seen almost exclusively by women. Facebook says its system shows people ads they may be most interested in. Facebook said: "Our system takes into account different kinds of information to try and serve people ads they will be most interested in and we are reviewing the findings within this report." The campaign group is even more concerned by what it found out about how Facebook's system handled ads for which the recruiter did not specify a target audience. Global Witness has also contacted the information commissioner about what it describes as the discriminatory practices resulting from the way Facebook processes data for job adverts.
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