Sep 30, 2021
Macy's sues to stop Amazon using famous New York billboard
Two of the biggest names in US retail may be about to lock horns over a prime bit of advertising space in New York.Old school retailer Macy's says that Amazon plans to advertise on a huge hoarding directly outside its flagship department store in Herald Square. Macy's, which has advertised itself on the billboard for 60 years, says it would do it "Immeasurable" damage if a direct competitor took the space. In a complaint filed to the New York State Court last week, Macy's said it learned in May that Kaufman was in talks with a "Prominent online retailer" about potentially renting the space - and that there was "Little doubt" it was Amazon. "The damages to Macy's customer goodwill, image, reputation and brand should a prominent online retailer advertise on the billboard are impossible to calculate," it said. Like many High Street retailers, Macy's has closed hundreds of US stores over the last five years as more people shop online.
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