Sep 17, 2021

Next deal keeps Gap brand alive in the UK

Image source, Gap.UK retailer Next and struggling US fashion giant Gap have formed a joint venture that will see Next manage Gap's UK website and place concessions in some stores. The move will preserve some of Gap's physical presence on the high street following plans by Gap to close all 81 stores in the UK in July.It is a similar deal to one signed with clothing brand Reiss earlier this year. Gap Global's chief executive Mark Breitbard said: "Gap is partnering with Next one of the UK's leading online clothing retailers, to amplify our omnichannel business and meet our customers in UK & Ireland where they are shopping now." "The Gap brand might have lost its way but it's still a brand with a lot of heritage," she told the BBC. "The uncomfortable truth is that they had way too many stores."What Next is doing featuring it, as a shop within a shop, does generate excitement and make consumers want to go into the store. "The pandemic has created strange bed fellows - who would have thought next and gap would have come together a few years ago?".

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