Sep 13, 2021
Primark says trend for comfort wear has continued
Primark says the trend for "Comfort wear" has continued through the summer, with strong sales of leisurewear such as leggings and cycle shorts. Sales at Primark were lower than expected, with sales in June and July being affected by the "Pingdemic". Primark's sales for the second half of its financial year are expected to reach £3.4bn. It said sales of its autumn and winter ranges were doing well, and it had seen strong demand for its back-to-school products. Outside the UK, Primark said that in France the launch of a Covid health pass in August led to a drop in shopper numbers, while travel restrictions affected sales in Spain and Portugal. Gemma Boothroyd, an analyst at investment platform Freetrade, said: "Even with dwindling in-store sales, Primark has managed to maintain its market share compared to the same period two years ago."That's a notable feat given the number of new digital entrants, who would have been primed and ready to steal some of its customers during lockdowns.
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