Oct 6, 2021
Amazon opens first UK non-food store
Amazon is expanding its presence on the High Street by opening its first non-food store in the UK.The shop, in the Bluewater shopping mall near Dartford, will sell around 2,000 of its most popular and best-rated products. Shoppers don't need to have an Amazon account to use it. Y Jones, director of Amazon 4-star UK, declined to say how many more stores he plans to open in the UK. Image source, Amazon. "It's about getting shoppers to engage with Amazon's devices, reminding Prime customers of the value in their memberships, and offering additional choice when it comes to collection and returns of online orders." "The store features a smorgasbord of products, the result of Amazon's very scientific, data-led approach to physical retail."But when you strip out the high-tech touches, I struggle to see how it differentiates from any other retailer," says Ms Berg.Landlords may welcome the move as they try to find new players to take on empty shops, driven largely by our shopping habits moving online.
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