Nov 15, 2021

Xbox at 20: The story of where gaming goes next

Looking ahead to the next 20 years, to try stay relevant with gamers across the world, Phil says diversity is key: "It is fundamental to the journey that we're on. Microsoft are taking a different approach to their main competitors Sony and Nintendo when it comes to the future - meaning we could see a very different games landscape in years to come. "In some of our traditional markets, when you look over the last 20 years, there are people that will go and spend £500 on a games console or £50 on a new game," Phil says. "We're focusing on things like GamePass, our subscription service which can lower the monthly cost of somebody building up their games library."We're focusing on things like X-Cloud, which allows us to distribute the games over the Internet to almost any device. It's been nearly three years since the World Heath Organisation officially listed 'gaming disorder' as an illness.

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