Dec 15, 2021
Currys warns of Omicron hit to Christmas trading
Electronics retailer Currys has warned of weakening trading in the run-up to Christmas as the Omicron variant of Covid hits demand. The firm said it was "Riding out" the challenges, while the technology market was now "Sustainably larger" than it was before the pandemic. Currys is the latest firm to warn of the impact of the new Covid variant, with signs that consumers are moderating their behaviour in response to the threat by going out less. "We're calling this out as a challenge, but we're also calling this out as a challenge that we're riding out." "More time at home means more usage, and more customers' eyes have been opened to what new technology can do, both of which point to faster replacement."
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