Jan 16, 2022
Currys: levelling up proves elusive goal for electrical retailer
Currys' boss Alex Baldock hopes to raise the online margins of Britain's largest electrical retailer to match those of its stores. On Friday, Currys reported a 6 per cent fall in UK sales over Christmas, reflecting both product shortages and consumer worries about falling real incomes. The shares are priced at less than eight times next year's earnings. There is a risk that Currys does little more than run to stand still. Currys' long-term goal is to nearly double its operating profit margin to 4 per cent.
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