KFC faces boycott in China over meal toy promotion

A top Chinese consumer group has called for a boycott of a KFC meal promotion, saying it encourages food waste. KFC launched the promotion last week with Pop Mart, a Chinese toy maker known for its mystery boxes. Customers are able to collect limited edition versions of large-eyed and round-faced Dimoo toy dolls when buying certain KFC set meals. KFC "Used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law", the state-affiliated CCA said in a statement. Image source, KFC CHINA/WEIBO. KFC launched the promotion to celebrate the 35th anniversary of the opening of its first outlet in mainland China.

Read the full story

 Related companies

Make a complaint about KFC by viewing their customer service contacts.

•