Feb 7, 2022
Primark accused of selling 'hugely sexist' kids clothes
Primark has been accused of selling kids clothing with "Hugely sexist messaging" by a best-selling author. Ms Long questioned the effect of the difference in messaging: "Can anyone spot a difference in tone here? A difference in narrative? Boys are awesome in themselves and don't need to consider anyone else," she wrote on Twitter. "Boys are about *doing* and girls are about *feeling*. Boys take what they want' girls consider others."Stop telling girls their place is to serve others! Stop telling boys they should have nothing to do with kindness and love! What are you, a throwback to the 1950s?", she added. Ms Long has previously drawn attention to differing messaging used on clothing for different genders in other stores such as Tesco and Marks & Spencer. Brands like Boden have also come under fire for choosing slogans such as "cool to be kind" on girls' clothing, whereas boys' items featured the words "genius" or "warrior knees".
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