Apr 7, 2022
Cuddly toy reviews used for headphones on Amazon
Headphones on Amazon from some third-party sellers had misleading reviews for different products like cuddly toys and umbrellas, Which? found. Reviews on products sold on Amazon and other online marketplaces play a big part in persuading consumers to buy one item over another. Merging reviews on Amazon can be legitimate, and is useful for sellers who want to manage a catalogue of very similar products - such as the same product but in a different colour. Another headphone listing had 863 reviews for a personalised jigsaw puzzle, while a third had 1,386 reviews for beach umbrellas. Which? director of policy Rocio Concha said: "Unscrupulous businesses are exploiting weaknesses with Amazon's review system, leaving shoppers at risk of buying products boosted by thousands of bogus five-star reviews."
Related companies
Make a complaint about Amazon by viewing their customer service contacts.
