Apr 17, 2022
Next and finance firms buy JoJo Maman Bebe
Baby goods retailer JoJo Maman Bebe is being sold to High Street giant Next and a group of finance firms. There will be no immediate job losses at JoJo Maman Bebe.Its founder said she was "Excited by the opportunities this new partnership will offer". Gwynn Milligan, who joined JoJo Maman Bebe in 2017 as commercial director, has taken over as chief executive. Next plans to keep the JoJo brand distinct and grow the business globally using its online shopping infrastructure, such as warehousing and software, to support the up-market baby goods retailer's physical shops and online sales. Simon Wolfson, Next's chief executive, said: "We are excited to see what can be achieved through the combination of JoJo's exceptional product with Next's infrastructure and Davidson Kempner as our investment partner."
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