May 11, 2022
Adidas sports bra adverts banned over bare breasts
Adidas sports bra adverts that featured photographs of bare breasts have been banned for showing explicit nudity. Images of the breasts of dozens of women of various skin colours, shapes and sizes in a grid format appeared on a tweet and two posters. Adidas said the adverts "Show just how diverse breasts are" and therefore how important the correct sports bra is. The two posters showed similar cropped images of 62 and 64 women, and stated: "The reasons we didn't make just one new sports bra." Adidas UK said the images were intended to "Reflect and celebrate different shapes and sizes, illustrate diversity and demonstrate why tailored support bras were important".
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