May 19, 2022

Leaky Gucci and Adidas 'sun umbrella' sparks China outcry

A parasol set to be sold in China by top western brands Gucci and Adidas for 11,100 yuan is causing an outcry for not keeping out the rain. One user called the parasol "a very big but useless fashion statement". The parasol is set to be released on 7 June as part of a new collection by luxury brand Gucci and sportswear giant Adidas. A Gucci spokesperson told Beijing-based magazine Caijing that the product was "Not recommended for use as an everyday umbrella". Last year, sales of luxury goods rose by 36% in the world's second largest economy, according to consultancy Bain & Company.

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