Uber powers emergency food deliveries in Ukraine

Image source, Uber/WFP.Uber has built a "Private-label" version of its delivery platform to help the United Nations deliver food and water supplies to war-torn areas of Ukraine. Uber boss Dara Khosrowshahi said his firm had given the WFP "Their own private-label Uber".It's a bespoke version of the Uber Direct delivery platform which is available commercially - big name customers include Apple and Tesco. Usually, businesses pay Uber a commission per delivery for the service, but the WFP is not being charged. The move into deliveries has been a success - Mr Khosrowshahi says that when he first became CEO in 2017, Uber's delivery arm was in its infancy, but it is now poised to become the firm's biggest service. In 2021, 96% of Uber's delivery orders were for restaurant food.

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