Jul 29, 2022
Asos, Boohoo and Asda investigated over green claims
The UK's competition watchdog is investigating Asos, Boohoo and Asda over claims about the sustainability of their fashion products. An initial review in January identified concerns about potentially misleading claims, including companies making broad statements about the use of recycled materials in new clothing with little or no information about the basis for those claims. The criteria used to decide which products to include in these collections may be lower than customers might reasonably expect from their descriptions - for example, some products may contain as little as 20% recycled fabric. There is a lack of information provided to customers about the products included, such as what the fabric is made from. Any statements made by the companies about fabric accreditation schemes and standards are potentially misleading, such as a lack of clarity over whether the accreditation applies to particular products or to the firm's wider practices.
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