Oct 25, 2022
Adidas cuts ties with rapper Kanye West
Clothing giant Adidas has cut ties with rapper Ye, known as Kanye West, saying it does "Not tolerate antisemitism and any other sort of hate speech". The sportswear brand has previously said the Yeezy brand collaboration with Kanye West - known as Ye - was one of the most successful in the company's history. Mr West had previously accused Adidas of stealing his designs, in a now-deleted Instagram post. Although Adidas put its relationship under review after Mr West showed his "White Lives Matters" T-shirt, the company did not say the collection was the reason for the review. Shares in Adidas were down almost 5% before the announcement was made by Adidas on Tuesday.
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