Oct 7, 2022
Adidas puts Kayne West Yeezy deal under review
Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showcased a "White Lives Matter" t-shirt design at Paris Fashion Week. Adidas told the BBC it had made the decision to put the partnership under review after "Repeated efforts to privately resolve the situation." The almost decade-long partnership between Adidas and West has been strained for some time. In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. Adidas said it will continue to co-manage the partnership while the review is underway.
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