Amazon UK makes cautious move into insurance sales

Amazon has launched a small online insurance store in the UK, with an initial focus on home policies. At first, the Amazon Insurance Store will only be available to a limited number of Amazon UK account holders, and payment will be taken from the same payment card used for other shopping. This is a small start but Amazon has been eyeing the UK insurance market for a while. Jonathan Feifs, Amazon's general manager of EU payment products, told the BBC that in the UK particularly, shopping for insurance online was "a well-established behaviour". In 2020, ComparetheMarket was fined nearly £18m for keeping insurance policies artificially high by preventing insurers from advertising more cheaply elsewhere.

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