Nov 14, 2022
Primark finally goes online with click-and-collect
Primark is finally going online with a new click-and-collect service. During the pandemic lockdowns Primark's 190 UK stores were forced to close its doors, and it had no online operation to fall back on. "We feel excited about Christmas. I think we're really well set. Our stores are feeling busy."It's the first time for three years that customers have been able to come into the store, mask free, restriction free and really enjoy the experience of being in a Primark store. Primark has also been upping its game at its biggest "destination" stores, like its vast Manchester city centre one, with cafes, a barber shop, a vintage concession store and pop-up space to personalise Primark products. An online presence not only allows them to reach shoppers who can't easily access a store, or don't have time to queue up so want flexibility in when and where they visit, she says click-and-collect may also become important for the hordes of Primark fans to get their hands on products quickly before they sell out.
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