Jan 28, 2023
AmazonSmile closes: Charities say they will suffer
The BBC has spoken to several UK charities about the end of AmazonSmile, a scheme that allows customers to donate to a charity of their choice when purchasing items on Amazon. Charities have said they are sad to see it go, with one saying small charities will suffer the most. In an email, the online retail giant said AmazonSmile had not "Grown to create the impact that we had originally hoped", noting that the average donation to UK charities in 2022 was less than £137. Charities including Hope Rescue, and others the BBC spoke to, explained they would promote AmazonSmile when emailing patrons. Large charities such as Cancer Research UK, which raised £1.4m through AmazonSmile donations, told the BBC it was "Looking forward" to working with Amazon on its upcoming store.
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