Mar 8, 2023
Adidas may sell Yeezy trainers and donate proceeds
Adidas is still mulling the fate of the €1.2bn worth of shoes from Kanye West's Yeezy line that have piled up after the sportswear giant ended its partnership with the rapper last year. Adidas boss Bjorn Gulden said the firm is considering selling the footwear and donating the proceeds to charity. The rise underscores the cost for Adidas after it cut ties with the rapper, who goes by the name Ye, in October saying it would "Not tolerate antisemitism and any other sort of hate speech". Adidas said the split cost the firm €600m in the last three months of 2022. If Adidas does sell the products, it will have to pay Ye according to its contract, Mr Gulden said, speaking at a press conference after the firm updated investors on its 2022 performance.
Related companies
Make a complaint about Adidas by viewing their customer service contacts.
