Apr 30, 2023

Adidas sued by investors over Kanye West deal

Adidas is being sued by investors who claim the firm knew about Kanye West's problematic behaviour years before it ended their partnership. Investors allege Adidas failed to limit financial losses and take precautionary measures to minimise their exposure. Investors who filed the lawsuit in the US against the company on Friday claim that Adidas knew about other questionable behaviour by West, alleging that it was discussed by former chief executive Kasper Rorsted as well as other management. The Wall Street Journal published details of an alleged meeting in 2018 where Adidas discussed West. Since Adidas parted ways with West in October last year, it has launched an investigation after reports he created a "toxic environment" at the company.

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