Apr 13, 2023
Apple India: Can new stores help tech giant win in the country?
More than 20 years after Apple products entered Indian markets, the tech giant is finally set to open its first stores in the country. Some experts say that even though the new stores will be important branding tools, they would have little impact on Apple's market share in India. "The whole idea of opening an Apple store is to showcase the range of products available in the Apple ecosystem. But most of these products are too high zend for a country like India where a bulk of the market is not in the premium segment," says Prasanto K Roy, who has worked extensively on issues of technology and public policy. Apple has long tried to open physical retail stores in India - its original plans for 2021 were derailed because of the Covid-19 pandemic. "It's not as if this will change Apple sales in any dramatic way," he adds, "But it is still a key milestone, one that will allow Apple to deliver to Indian customers the full Apple experience".
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