May 4, 2023
Apple sales falter again but iPhone demand persists
Apple sales have continued to fall, as the economy slows and buyers, squeezed by rising prices, put off purchases of computers and iPads. Apple is one of the most valuable companies in the world and its sales are closely watched as a sign of retail strength. Apple had warned investors that sales in the January-March period could fall by as much as 5% year-on-year. Apple's services unit, which includes Apple Music, Apple News and Apple Pay, saw sales rise 5% year-on-year to more than $20bn. In Europe, where many other firms have reported weakness, sales gained more than 2%. However, sales sank more than 7% in the Americas, its biggest market.
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