Shell adverts banned over misleading clean energy claims

Oil and gas giant Shell has had some of its adverts banned for misleading claims about how clean its overall energy production is. The ASA ruled that the YouTube advert incorrectly gave the impression that low-carbon energy products made up a significant proportion of Shell's energy products, when in fact they did not. The ASA ruled the poster was misleading because it gave the impression that Shell as a whole was providing cleaner energy. "We also considered that the emphasis the ads placed on"Ready", implied that lower-carbon energy products, like those shown in the ads, already comprised a significant proportion of the energy products Shell invested in and sold in the UK, or were likely to do so in the near future," the ASA said. Last year, it banned a Tesco plant-based burger ad, a Persil advert, and two HSBC adverts over their claims of environmental benefits, which the agency deemed "Misleading".

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