Jul 7, 2023
Martin Lewis felt 'sick' seeing deepfake scam ad on Facebook
Martin Lewis said he was left feeling "Sick" by an online scam video featuring a realistic computer-generated likeness of him. Consumer finance expert Lewis said it was "Weird and pretty frightening" to have his face and voice imitated. Speaking to BBC Radio 4's Today programme, Lewis said: "My name and face have been the subject of scam adverts for many years, I get countless reports every day."This is the first deepfake I've seen with me in it it's already difficult enough to persuade people. Asked about the deepfake video of himself, Lewis said: "I don't think it's perfect but it's the first one and this technology is improving at a rapid speed. Lewis sued Facebook in 2018 over fake ads using his name, dropping the legal action after receiving commitments and a £3m donation to Citizens Advice from the US firm.
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