Aug 17, 2023
'Sexist' Amazon Alexa can't answer Lionesses question
Amazon has been accused of sexism after its Alexa voice assistant was unable to respond to a question about the Lionesses' semi-final victory at the Women's World Cup. Dr Rodda, a senior lecturer in psychiatry at Kent and Medway Medical School - with an interest in artificial intelligence, said she had only been able to get an answer from Alexa when she specified it was women's football she was interested in,. "When I asked Alexa about the women's England-Australia football match today it gave me the result," she told the BBC. The BBC was able to replicate what she had found on Alexa. Responding to Amazon saying it had remedied the situation, Dr Rodda told the BBC it was "Pretty sad that after almost a decade of Alexa, it's only today that the AI algorithm has been 'fixed' so that it now recognises woman's World Cup football as 'football'". Amazon told the BBC that when a customer asks Alexa a question, information is pulled from a variety of sources, including Amazon, licensed content providers, and websites.
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