Amazon Prime Video content to start including ads next year

Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films. UK Prime customers, along with those in the US, Germany and Canada, will see ads early next year unless they subscribe for an "Ad-free" option at an additional cost. In a statement, Amazon said Prime Video still offered "Very compelling value". At the moment, a Prime subscription, which includes free one-day delivery on goods as well as access to its streaming service, costs £8.99 per month, or £95 a year, in the UK. "To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements in the UK," Amazon said. In its announcement on Friday, Amazon said that it would aim "To have meaningfully fewer ads than linear TV and other streaming TV providers".

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