Apple to buck layoff trend by hiring UK AI staff

Apple's chief executive Tim Cook said the firm wants to hire more staff in the UK, in contrast to redundancies seen across the tech sector. Companies are pouring money into AI. Amazon announced an investment of up to $4bn in San Francisco-based AI firm Anthropic on Monday. "Apple's ongoing investment in brilliant British talent highlights our global credentials as both an AI and technology superpower," she wrote on X, the microblogging site formerly known as Twitter. Mr Cook said AI was behind several prominent features on Apple devices, such as software that detects if a person has fallen or been in a crash, as well as more commonly-used tools such as predictive typing. Generative AI - artificial intelligence which can create media based on text prompts - continues to be a target of investment for big firms despite widespread concerns over its impact of copyright, or ownership.

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