Oct 18, 2023

Sky Bet tweet featuring Gary Neville banned over gambling ad rules

A Sky Bet tweet featuring Gary Neville has been banned for breaking rules on gambling adverts. Sky Bet's logo appeared throughout the video, which ended with text stating: "Brought to you by Sky Bet". The UK's Advertising Standards Authority ruled Neville was "Likely to be of strong appeal to under-18s" - which Sky Bet rejected. The ad featuring Neville was a promoted tweet so the ASA said SkyBet had been told not to publish it again. Its ruling also bans them from featuring him again in any media that isn't strictly set up to exclude under-18s. It said it had told Sky Bet not to include anyone with a strong appeal to under-18s in their future advertising.

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