Nov 14, 2023

Google sends a third of Safari ad revenue to Apple

An expert testifying on behalf of Google said it sends 36% of the advertising revenue it makes on Apple's Safari web browser to the iPhone maker. The lead lawyer for Google "Visibly cringed" when the specific share of ad revenue sent to Apple was revealed, according to Bloomberg. The high-stakes trial pitting Google against the US Department of Justice started in September. All told, Google paid more than $26bn to other companies, including Apple, Samsung and Mozilla, be installed as the default search engine, according to statements heard at the trial. University of Chicago professor Kevin Murphy, who revealed the share of advertising revenue Google sends to Apple from traffic on Safari, was testifying that the hefty sums Google and parent company Alphabet pay are evidence of the stiff competition in the market - one of the arguments advanced by Google.

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