Channel 4 braces itself for more than 200 job cuts

Channel 4 is expected to announce plans to cut more than 200 jobs after a decline in demand for advertising. The job cuts are expected to be the worst in the company's history with the Guardian reporting earlier this month that the channel is seeking to reduce a wage bill of more than £108m a year. Alex Mahon, Chanel 4's chief executive, told the House of Commons culture committee in November that the TV advertising market was is "Shock territory", and, as a result, expected the company to make losses in each of the next two years. "As a result our performance will be affected this year and we will have a deficit this year. I imagine for next year we will look at how to use that debt facility." After plans to privatise Channel 4 were dropped by the government last year, the broadcaster has been exploring ways to transition into digital broadcasting in order to compete with online streaming services.

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