Feb 4, 2024

Facebook at 20: Four ways it changed the world

This is how Facebook, or The Facebook as it was then known, looked when Mark Zuckerberg and a handful of friends launched it from their student digs 20 years ago. As the platform turns 20, here are four ways Facebook has changed the world. By offering targeted advertising, Facebook has become a major platform for election campaigning around the world. Up-and-coming companies, including WhatsApp, Instagram and Oculus, were all purchased and turbo-charged under the umbrella company Facebook, which changed its name to Meta in 2021. Facebook and Instagram's disappearing Stories feature is similar to a key feature found on Snapchat; Instagram Reels is the company's answer to the challenge posed by video-sharing app TikTok; and Threads is Meta's attempt to imitate X, formerly known as Twitter.

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