Uber makes changes to Super Bowl ad after backlash

Uber Eats has made last minute changes to its Super Bowl advertisement after criticism that it inappropriately made light of food allergies. Uber did not issue a statement but shared the edited version of the ad. The Super Bowl is one of the most high profile marketing moments of the year. Uber started promoting its video online earlier this week. The one minute advert tells the tales of people forgetting key information, under the tagline "Don't forget to remember Uber Eats". Special Group, the agency that helped Uber develop the ad, did not respond to a request for comment.

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