Apr 9, 2024
Sports Direct dubs Newcastle kit deal unlawful
Sports Direct claims Newcastle United fans would be harmed if the retailer were unable to sell the club's kits. Newcastle United's proposal to sell next season's shirts exclusively through JD Sports is "Unlawful", rival firm Sports Direct has claimed. Thomas de la Mare KC, representing Newcastle United, said Sports Direct had not produced a "Scintilla of evidence" to show the deal would harm competition and there was "Simply no evidence" to substantiate the claim. The tribunal heard Sports Direct currently pays Adidas £16.55 per shirt for other Premier League clubs supplied by the German manufacturer, and wants to buy 51,000 - or about 14% - of the Newcastle United kits produced. Sports Direct is also seeking damages and costs from Newcastle United.
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