Lego launches 'safe' social network for under-13s

Lego's launched a "Safe" social network for under-13s on a new app, called Lego Life. Text comments aren't allowed but users can either use prewritten responses or custom Lego emoji and stickers. Instead, avatars are Lego mini-figures and account names are random words. All the adverts on the network are for Lego products. Lego hopes in future the app will expand to become a central hub for all its services, including games and instructions.

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