Jan 24, 2017

Samsung: Why is it doing so well despite Galaxy Note 7 fiasco?

In October, the smartphone maker had to scrap the Note 7, after recalling 2.5 million handsets. Samsung has also been embroiled in a corruption scandal, threatening its reputation, so how has it done so well? Recalling and then ultimately killing off the Note 7, is thought to have cost Samsung $5.3bn, a sum that would have made the firm's profits far bigger. Despite the YouTube videos of burning phones, the drip-drip of negative stories and the internet memes, Samsung does not seem to have been as tarnished anywhere near as badly as you might expect. Samsung has said that after its recall, most customers chose to replace their Note 7 with a different Samsung handset - including the Galaxy S7 and S7 Edge - rather than getting the money back.

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