Feb 20, 2017
Google and Bing to demote pirate sites in UK web searches
Google and Microsoft's Bing have signed up to a voluntary code of practice and will ensure offending websites are demoted in their search results. Current anti-piracy measures in the UK include court ordered site blocking, efforts to reduce advertising appearing on illegal websites and the Get it Right From A Genuine Site education campaign, which encourages fans to support the creative process. The organisers of the new agreement say in future internet users will be more likely to be taken to bona fide providers than pirate sites where their online security could be at risk. Stan McCoy, of the Motion Picture Association in Europe, welcomed the code of practice, saying pirated websites are currently too easy to find via search engines. "The code will not be a silver bullet fix, but it will mean that illegal sites are demoted more quickly from search results and that fans searching for music are more likely to find a fair site."
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