Mar 9, 2017
Lego: 'Supernatural' sales growth slows
The perennially popular plastic brick maker grew sales by 6% to 37.9bn Danish kroner, a slowdown from 25% growth the year before. China is a major part of Mr Padda's growth strategy, but the firm has warned that copycat Lego toys are a major problem in the country. In an interview with the BBC in December, the boss of Lego's new Chinese factory could not tell the difference between a real and a fake Lego figurine. Worldwide, Lego sold more than 75 billion parts, 3,700 shapes and launched 335 new sets last year. US toymaker Mattel had sales of $5.46bn, staying ahead of Lego even though its sales declined by 4%. Hasbro, which makes My Little Pony and Nerf guns, was the world's third largest toymaker with $5.02bn in sales last year.
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