Mar 29, 2017

Samsung: Is Galaxy S8 the firm's most important phone yet?

"With this launch, Samsung gets a chance to redeem itself after the Galaxy Note 7 fiasco...but it may be too early to say that Samsung's troubles are behind it now," says Kiranjeet Kaur of tech analysts IDC.How much damage has been done? No. Samsung Electronics saw profits surge 50% in the last three months of 2016, despite the Note 7 phone fiasco. Samsung's Galaxy S8 might well be a make it or break it moment for the company. The close scrutiny that Samsung's new phone will be facing in the coming weeks and months, means even small glitches risk being magnified. Jake Saunders, vice president of tech research firm ABI says there is little doubt that Samsung will have had its engineers working around the clock to make sure that the new phone is absolutely foolproof - but there will still be nerves.

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