May 25, 2017

Walkers Crisps Gary Lineker campaign suffers Twitter sabotage

Within hours of the launch of a Champions League final campaign, which included the chance to win tickets for next weekend's Cardiff showpiece, their crisp-eater-in-chief Gary Lineker has been pictured clutching photos of Fred West and Harold Shipman in online videos on Twitter. The "Walkers Wave" campaign asked social media users to respond to a tweet from the official Walkers Crisps Twitter account with a selfie, using the hashtag #WalkersWave, as part of the chance to win the tickets. The user's picture would then be incorporated into a personalised video, featuring Gary Lineker, automatically tweeted and captioned by Walkers. Sensing a flaw in Walkers' marketing plan, people on Twitter started to respond with pictures of serial killers and disgraced celebrities. "At Walkers, we celebrate the fans who love the social occasion around UEFA Champions League match nights as much as the games themselves."

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