Jul 26, 2017
ITV hit by advertising slowdown
ITV has blamed a fall in advertising revenue on "Ongoing economic and political uncertainty". Advertising revenue fell 8% to £769m in the first six months of the year. Its sales rose 5%. The success of Love Island helped ITV attract more viewers in the 16-34 age bracket. ITV's pre-tax profit fell 16% in the first half to £259m. Chief executive Peter Bazalgette said the company's performance was "Very much as we anticipated". "ITV is the only channel to deliver a commercial audience over five million and Love Island demonstrates young viewers engage in great TV," he said.
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