Nov 14, 2017

Opening Quote: ITV puts spotlight on non-traditional revenues

Over the nine months to September 30, net advertising revenue from ITV channels fell by 7 per cent, to £1.1bn, as "Wider corporate confidence in the UK continues to be impacted by political and economic uncertainty". Revenues from the ITV Studios operation continued their strong performance - up by 9 per cent in the nine months to £1bn, thanks to good organic growth. Total external revenue was down 1 per cent to £2,132m with strong growth in non-advertising revenue largely offsetting the decline in NAR. This is clear evidence of the benefit of rebalancing the business and generating new revenue streams We have performed strongly both online and onscreen with ITV Family share of viewing up 2 per cent. ITV has maintained its spend on original commissions and continues to deliver the mass audiences demanded by advertisers, with 99 per cent of all commercial audiences over 5m, as well as delivering the key target demographics. ITV said its online and pay TV offerings achieved double digit revenue growth, helped by a 41 per cent increase in online viewing.

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