Lego wins first copyright case against China copies

Lego says it has won a landmark copyright case in China against rival products almost identical to its famous coloured toy bricks. It is the first time the Danish toymaker has won a competition case against Chinese copycats. The victory follows an earlier ruling that Lego's name and logo are well-known trademarks in China. Firms making copycat versions have been a big problem for Lego as some of them are so convincing even Lego's China boss could not tell them apart when tested by the BBC earlier this year. Lego sees China as having "Massive upside potential" and has shown it will fiercely protect its brand.

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