Jan 4, 2018
Whitbread picks former ITV boss Adam Crozier as new chairman
Veteran executive Adam Crozier will become the new chairman of Whitbread, the owner of Premier Inn and Costa Coffee, in the next act of a diverse career across British business. On Thursday, the FTSE 100 group said that Mr Crozier, who has previously served as chief executive at ITV, the Royal Mail, the Football Association and Saatchi and Saatchi, will replace Richard Baker when he retires as chairman in February. One challenge awaiting Mr Crozier at Whitbread will be dealing with consistent calls to break up the business. For Costa Coffee, this includes introducing finer blends in its coffee shops to attract new customers, the introduction of self-service "Express" machines in locations throughout the UK, while also attempting to break into new markets such as China. Mr Baker retires after just over three years as Whitbread chairman and nine years on the board, a tumultuous period for the company.
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