Feb 25, 2018

Samsung Galaxy S9 focuses on the camera

New and improved camera capabilities are the main thrust of Samsung's pitch for its latest flagship smartphones, the Galaxy S9 and larger S9+. The handsets gain a super-slow-motion facility designed to make it easy to extend key moments of action. Sony's Xperia XZ Premium phone added a similar feature last year, but Samsung says its version is "More usable". "Samsung has delivered significant incentives to upgrade with the improved camera and the larger display, compared with the older phones." Samsung is betting that these are not niche interests and will spark a rush to upgrade, particularly amongst those people whose phones are a couple of years old. In truth, the Galaxy S9 feels like an incremental improvement on last year's S8 - the screen stretches a bit further in the same space, the sound system is louder, which means more anti-social noise in public places, and Samsung's underwhelming Bixby assistant has got a bit smarter at reading foreign menus.

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