Mar 6, 2018
"The amount of Lego parents bought in 2017 was consistent with the prior year. However, because we sold fewer sets to retailers as we cleaned up inventories, revenues declined," it says. As for the pieces being too specific, she says today's children "Like to be taken by the hand" rather than being given a set of generic blocks, and that themed sets have been "a driver of success" for Lego. Lego says: "We believe Lego products are unique and deliver great value for money. In addition, our products meet the highest safety and quality standards and last for generations." "Households can have too many Lego products and not want more each year, and equally important is that children have fickle tastes, and simply lose interest in Lego," says Mr Hudak. Lego says: "We launched some great products in 2017. In addition to our top-selling themes such as Lego City, Lego Friends and Lego Duplo, we introduced new play experiences inspired by the latest digital trends."
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