Feb 27, 2019

Lego returns to growth, eyes expansion in China

Lego returned to growth last year with sales and profits increasing. Its growth in market share in all major markets comes at time when toy retailers have been struggling, illustrated by the collapse of Toys R US. This reduces outlets for sales of Lego, which is the world's biggest toymaker when measured by sales. "A lot of the focus in China is education," Mr Christiansen said, and families willing to spend on toys like Lego which "Build skills like collaboration". In 2018, sales in the US and Western Europe grew in low-single digits while in China they showed double-digit growth. Mr Christiansen said there was still scope for growth in developed markets as there were "Lots of kids who haven't played with Lego".

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